With the recent economic crisis we have seen many mergers and acquisitions and a recent article in PR Week discusses the impact on the financial communications industry.
It is a difficult place for some of the PR departments of these companies to be in, but it is definitely an opportunity. The focus on internal PR to the customers and the employees as these mergers and acquisitions occur is crucial. Times like these, especially when there is "uncertainty," is why PR exists. The employees of these companies involved in these M&A's need reassurance that their job is safe and as the article said they need "to keep their focus on serving clients and keep [staffers] motivated."
Immediately and long into the future financial communications will need to be focused on internal reputation management, and the future no doubt holds a focus on the external as these companies will try to hold on to current customers and hopefully start gaining trust and loyalty from others.
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