An article is PR Week announced that four firms were chosen to do the communications for the US military in Iraq.
I was surprised at the need for four firms, but realized that the military, as the article said does need a "wide range of communication services." I was most impressed when the article mentioned the contract included training, and wondered what that entails. The other responsibilities of research, dissemination of government information, and promotional campaigns were expected, but I was also interested in what type of "monitoring of Arabic and western media" included.
I would think that military PR, like financial, and other specific markets is more limited on procedures and protocols than for other organizations.
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