What does a organization consider when they are trying to select an agency?
An article in PR Week said that the American Cancer Society went through a three-round competitive process that narrowed 36 agencies down to four finalists and finally selected one.
This made me wonder why some did or did not make the cut. Did they receive proposals from all 36? Did they just go to the lowest bidder? I wish the article was a little more specific as to why the ARC selected Brodeur Partner.
It can be assumed that the reasons are the obvious ones but I was very interested as to why others may have been eliminated.
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