This article reminded me about the class discussion we had today about the new Visual Identity Program at USU. I loved the idea that in order to promote and brand more effectively and look "more together" the departments will go through the PR/Marketing of USU.
I think the idea of moving all of the different DOD communication entities to one location--a PR Pentagon-- is a terrific concept. The initial cost of the new building and bringing things together is obviously a large one, but I do see how it could eliminate inefficiencies and improve and innovate how the DOD communicates internally and to the public.
Even though they are in the same building will they have a greater grasp on what each other is doing... if not they can walk down the hall or jump on the elevator.
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