The MLB and PES campaign featured in the PR Week article is terrific. I was surprised to read that only USA Today had covered the launch of the campaign. I read a few of the press releases on the Major League Baseball Website as well.
I think the timing of this campaign is good. High school and college sports are just getting started and Major League Baseball is just entering the post season. The eyes have been on the MLB and other professional sports as of late concerning performance enhancing drugs. The Olympic games usually bring attention to this issue as well and the recent Olympic games in Beijing were no different. So with the recent spotlight I think this campaign is perfect and the plan and protocols of getting in contact with the young student athletes is a good strategy. If the MLB only wanted to do this to "save face" and get in the headlines the different partnerships would not have been so sought after.
Great way for the MLB to recognize their is a problem and to show to the public their stance on performing enhancing drugs.
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