The biotechnology trade association known as BIO has come up with an innovative way to attach itself with a television show according to a PR Week article. An interactive website located at eleventhhourfacts.com is an attempt to help inform public about the biotechnology industry. It is a great idea for the website to base its content on the recent shows. The more industry related website geared more towards professionals is also a great idea.
“We're not here to comment on the program we're using it as an opportunity to make sure that consumers have the right message about biotech,” said Jerry Johnson, EVP of strategic planning for Brodeur Partners Washington office.
I find it interesting that they are riding the coat tails of the tv program but the program is not doing the opposite. It would have been amazing to establish a relationship with CBS to promote the site as well.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment