An article on PR Week discussed how Starbucks has joined with (RED), a group that focuses on eliminating AIDS in Africa. According to Stacey Krum, a Starbuck's spokesperson, the PR plan in regards to the partnership will include traditional media relations, online outreach, and in-store marketing and events.
Customers will be able to take pictures of themselves between the red parentahses that have come to be a symbol for (RED) and upload them onto the Starbuck's website. Starbuck's will allow customers to donate to the (RED) fund through purchasing certain holiday drinks at the stores.
This sounds like a wonderful campaign. With the popularity and trend of socially responsible shoppers and the use of the holiday season it seems like a great match for everyone involved. Connecting consumers to a product with a cause helps your cause as a PR company.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment