Following the trend and increase in social responsibility McDonald's has released their Corporate Social Responsibility report through a website, according to an article by PR Week.
The release of the report looks to be a great example of Internal PR. The use of screen savers, e-mail messages to employees from CEO's, and info packets at headquarters all are great examples. The executive blogs are a good resource as well.
The quote in the article shows that the internal PR has done a good job of getting company leaders ready to discuss with the press.
“We really tried to make [the report] very interesting, to bring out the video and to use the blog more and have layers and layers…in the way that it appeals to everyone,” Langert said. “Social responsibility is a part of everyone's job at McDonald's, and everyone should care, so the language is straightforward.”
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