An article in PR Week covered the collaboritive campaign with T-Mobile and Google to launch the new G1 smartphone.
It is a good idea, I think, for both parties to work on this campaign collectively. The release of a phone to compete with the iPhone is smart and well timed just before the holiday season. It can't hurt Google to work with T-Mobile to also launch the Android operating system.
When I first read the article I was surprised that the official launch was a month from when consumers would be able to buy it, but when I released the main purpose was to release the phones for review I saw the strategy. I do not know what Android is or how this phone will differ but I, like many who hear about it, will now be trying to find out. As Christmas approaches I am sure the reviews will be frequent from now until then, which works perfect for both companies to possible battle against economic fears in the consumers this season (I assume the phone will cost less than its competitors).
The use of the podcast and webcast was a perfect way to hit the target audience and I thought the quotes from the PR guy for T-Mobile were just enough to get interest started and announce the goals and stance of T-mobile. It showed no fear of the iPhone and other smartphones.
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