The MLB and PES campaign featured in the PR Week article is terrific. I was surprised to read that only USA Today had covered the launch of the campaign. I read a few of the press releases on the Major League Baseball Website as well.
I think the timing of this campaign is good. High school and college sports are just getting started and Major League Baseball is just entering the post season. The eyes have been on the MLB and other professional sports as of late concerning performance enhancing drugs. The Olympic games usually bring attention to this issue as well and the recent Olympic games in Beijing were no different. So with the recent spotlight I think this campaign is perfect and the plan and protocols of getting in contact with the young student athletes is a good strategy. If the MLB only wanted to do this to "save face" and get in the headlines the different partnerships would not have been so sought after.
Great way for the MLB to recognize their is a problem and to show to the public their stance on performing enhancing drugs.
Sunday, September 28, 2008
JCOM 2300 PR News #1
An article in PR Week covered the collaboritive campaign with T-Mobile and Google to launch the new G1 smartphone.
It is a good idea, I think, for both parties to work on this campaign collectively. The release of a phone to compete with the iPhone is smart and well timed just before the holiday season. It can't hurt Google to work with T-Mobile to also launch the Android operating system.
When I first read the article I was surprised that the official launch was a month from when consumers would be able to buy it, but when I released the main purpose was to release the phones for review I saw the strategy. I do not know what Android is or how this phone will differ but I, like many who hear about it, will now be trying to find out. As Christmas approaches I am sure the reviews will be frequent from now until then, which works perfect for both companies to possible battle against economic fears in the consumers this season (I assume the phone will cost less than its competitors).
The use of the podcast and webcast was a perfect way to hit the target audience and I thought the quotes from the PR guy for T-Mobile were just enough to get interest started and announce the goals and stance of T-mobile. It showed no fear of the iPhone and other smartphones.
It is a good idea, I think, for both parties to work on this campaign collectively. The release of a phone to compete with the iPhone is smart and well timed just before the holiday season. It can't hurt Google to work with T-Mobile to also launch the Android operating system.
When I first read the article I was surprised that the official launch was a month from when consumers would be able to buy it, but when I released the main purpose was to release the phones for review I saw the strategy. I do not know what Android is or how this phone will differ but I, like many who hear about it, will now be trying to find out. As Christmas approaches I am sure the reviews will be frequent from now until then, which works perfect for both companies to possible battle against economic fears in the consumers this season (I assume the phone will cost less than its competitors).
The use of the podcast and webcast was a perfect way to hit the target audience and I thought the quotes from the PR guy for T-Mobile were just enough to get interest started and announce the goals and stance of T-mobile. It showed no fear of the iPhone and other smartphones.
Friday, September 19, 2008
Thursday, September 18, 2008
PRSA Code of Ethics
Like many organizations, the Public Relations Society of America has a code of professional standards and ethics for the practice of public relations. The PRSA Code outlines universal values that promote and encourage ethical behavior. Rather than focusing on enforcement of the code, the PRSA focuses more on giving PR professionals guidelines and motivation to guide themselves.
The Code lists the values PR professionals are expected to have as well as the principles derived from those values to guide conduct. The values are: Advocacy, Honesty, Expertise, Independence, Loyalty, and Fairness. These values may appear as just words on the surface, but the Code does a great job of explaining and defining exactly what the values mean.
The Code also givens provisions and list the core principles. The Code does a good job of giving a description of the principle, listing the intent for adopting the principle, and the Code helpfully gives examples of how misconduct can occur when these principles are not adopted.
The principles are: Free Flow of Information, Competition, Disclosure of Information, Safeguarding Confidences, Conflict of Interest, and Enhancing the Profession.
Trust is crucial to many professions and especially in the business of communications. Adhering to the values and principles of the PRSA Code will help a professional remain professional and maintain the respect and dignity needed not only in the Public Relations field, but any profession. It is up to every member of the PR profession and the PRSA to adapt and use the Code to guide their conduct. The Code promotes accountability and personal responsibility in each individual member. These qualities are crucial to being dignified and respected.
The Code lists the values PR professionals are expected to have as well as the principles derived from those values to guide conduct. The values are: Advocacy, Honesty, Expertise, Independence, Loyalty, and Fairness. These values may appear as just words on the surface, but the Code does a great job of explaining and defining exactly what the values mean.
The Code also givens provisions and list the core principles. The Code does a good job of giving a description of the principle, listing the intent for adopting the principle, and the Code helpfully gives examples of how misconduct can occur when these principles are not adopted.
The principles are: Free Flow of Information, Competition, Disclosure of Information, Safeguarding Confidences, Conflict of Interest, and Enhancing the Profession.
Trust is crucial to many professions and especially in the business of communications. Adhering to the values and principles of the PRSA Code will help a professional remain professional and maintain the respect and dignity needed not only in the Public Relations field, but any profession. It is up to every member of the PR profession and the PRSA to adapt and use the Code to guide their conduct. The Code promotes accountability and personal responsibility in each individual member. These qualities are crucial to being dignified and respected.
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